Jessica Glendenning

Jessica Glendenning is an accomplished retail merchandising leader who currently serves as the General Manager of New Verticals and Private Label at Gopuff, a fast-growing instant delivery company.12 She joined Gopuff to spearhead their entry into the private label business, launching the company's first private label brand, "Basically," in January 2022.1

With over 15 years of experience at Target prior to joining Gopuff4, Glendenning brings a wealth of knowledge in omni-channel retail merchandising. Her expertise spans retail and merchandising strategy, brand development, and product innovation.

At Gopuff, Glendenning has been instrumental in:

1. Developing and launching the "Basically" brand, which includes products in categories such as water, home essentials, and snacks.1
2. Utilizing customer data and insights to inform product selection and development, ensuring offerings are tailored to Gopuff's unique customer base.2
3. Overseeing the expansion of Gopuff's private label business, with plans to introduce four new private-label brands and over 100 products in a single year.2

Glendenning's approach to private label development at Gopuff focuses on leveraging the company's extensive customer data to create products that resonate with their instant-needs shoppers. She emphasizes the importance of understanding customer preferences, such as bold flavors and specific package sizes, to deliver products that meet their expectations.2

Under her leadership, Gopuff's private label initiative has seen success, with many "Basically" products becoming bestsellers on the app. The brand has been particularly popular among Gopuff's most loyal and tenured customers.1

Glendenning's work at Gopuff has also garnered industry recognition. The company recently won a Silver award at The Vertex Awards for their over-the-counter brand "goodnow".3