Karen Fougnies

Karen Fougnies is a seasoned global market research professional with a wealth of experience in consumer insights and strategy. With a proven track record of translating complex business strategies into actionable insights and strategic recommendations, Karen has led numerous domestic and international qualitative and quantitative research projects in various industries, including product testing, concept testing, brand and advertising tracking, market segmentation, gap analysis, and satisfaction/loyalty research, among others. Karen is also an expert in conducting customer and employee engagement, advertising effectiveness, and election polls.

Karen is a former Director of Research at The New York Times and Dow Jones and Company, where she led teams in executing research projects and managing budgets. She possesses excellent communication skills and has moderate experience in-person, phone and web-based interviews, focus groups and online discussion groups across multiple consumer and business segments. Karen also performs competitive analysis and market sizing in secondary research, with experience in social media analytics, google analytics, and syndicated research.

Karen studied Political Science and Public Policy at Rutgers University, obtaining both a Bachelor's and Master's degree. She currently practices as a consultant at Fougnies Consumer Insights and Research Consulting, providing valuable insights and strategic recommendations to clients.