Karen Chan

Karen Chan is a prominent figure in the advertising and media industry, currently serving as the Group Director of Investment Innovation at GroupM.1 In this role, she focuses on promoting a holistic approach to the evolution of TV and Video across various teams, departments, and agencies within the company.1

Professional Background

Karen's responsibilities at GroupM include:

• Introducing new ideas and processes
• Developing tech and data platform partnerships
• Exploring alternative currency measurement
• Managing internal communications and partner marketing1

Before joining GroupM, Karen gained valuable experience working at several notable companies in the media and advertising sector, including:

• VIZIO
• MediaMath
• Tremor Video
• SHE Media (Penske Media Group)1

Achievements and Recognition

Karen Chan has been acknowledged for her contributions to the industry:

• Named one of Cynopsis' Top Women in Tech in 2020
• Finalist for FierceVideo's 2022 Emerging Leaders Award1

Industry Involvement

Karen is actively involved in various aspects of the advertising industry:

• Member of GroupM's AAPI ERG (Employee Resource Group)
• Works closely with the Learning and Development team
• Mentors new associates in the advertising industry1

Recent Activities

As of January 2024, Karen has been involved in bringing new initiatives to life at GroupM, particularly in relation to the Consumer Electronics Show (CES).3

Karen Chan is highly regarded in her field, known for her intelligence, attention to detail, outgoing personality, and extensive knowledge of ad products, solutions, and pricing.2