Dublin City University

Digital Marketing Officer at Primark Stores Limited

Skills: Cross-functional Team Leadership · Creative Marketing · Strategic Communications · Setting Strategic Direction · Interpersonal Skills

Accenture Song

Marketing Performance Manager

Skills: Cross-functional Team Leadership · Setting Strategic Direction · Interpersonal Skills

Digital Marketing Consultant

Skills: Cross-functional Team Leadership · Interpersonal Skills

Primark Stores Limited

Digital Marketing Officer

Glofox

Marketing Manager

As a small, but growing marketing team in a fast paced SAAS startup, I take complete ownership of a wide range of activities: from creating quality content that resonates with users along varying stages of the buyer’s journey, right up to crafting landing pages that convert.

Responsibilities include:

- Content Creation: Crafting articles for blog.glofox.com, copywriting all website and campaign landing pages with conversion rate optimisation at the core. 

- Lead Nurturing: Sculpting email workflows and sequences with targeted content in order to optimise the marketing and sales funnel. 

- SEO: Creating Glofox’s digital footprint strategically with a focus on keywords and content strategy. 

- Social Media Marketing: Creating and implementing Glofox's social media strategy across multiple platforms.

- Reporting on KPIs: Using Hubspot reporting and Google Analytics to pull together key insights and subsequently make data driven marketing decisions. 

- PPC Advertising: Strategy formulation, implementation and bid management for multiple pay per click avenues including Google Adwords.

Marketing Executive

As a marketing communications intern for LinkedIn my role is to market the Talent Solutions side of the LinkedIn business for EMEA. I strive to connect talent professionals with the right proposition at each stage of their life-cycle so they engage on our network, buy our solutions and become our advocates. 

My responsibilities include:

- Sales enablement through identifying content gaps which must be addressed in order to give sales development the ability to bump leads quicker. I rolled out a project across eight different markets and languages in EMEA. The project is now being adapted for NAMER. 

- Creation of customer testimonials which evangelise the impact that LinkedIn Talent Solutions has had on their business.This involves meeting with the client, interviewing the client in order to identify the unique angle that I'm going to take while writing the case study, and finally working with external designers to create the finished product. View the Vanty International and VistaJet case study below.

- LinkedIn Talent Solutions Marketing Microsite: I completed the roll out of content for an internal LTS marketing hub which consists of the LTS content inventory, best practices across various marketing channels, and a processes section. 

- Content inventory management: My responsibilities include managing all LinkedIn Talent Solutions content across EMEA and ensuring it's availability in a central hub.

- Design projects: See Strider Group case study below.

Karen Bryan