Karen Bookatz

Karen Bookatz is an experienced marketing and communications professional with over 18 years of experience, currently working as an Experience Transformation Lead at Accenture Song, a division of Accenture and one of the largest digital agencies globally.

Before her current role, Karen served as the Marketing Lead for Accenture's Austin Metro and Northwest Arkansas/Bentonville offices, where she excelled at building strong partnerships and aligning marketing strategies with local and regional goals.

With a background in founding and leading a boutique marketing advisory in Brooklyn, Karen has extensive experience working with growth-stage startups, small to mid-sized businesses, and Fortune 500 companies across various industries such as tech/media, real estate/hospitality, CPG/retail, finance, and design & fine art.

Karen's career highlights include working as a director and account lead at Relevance International, a global PR & branding agency, and driving marketing and brand strategy for design services organizations in New York and Mexico City.

She holds a MA in Art History from Columbia University Graduate School of Arts and Sciences and a BA in History of Art & European History from the University of Pennsylvania.

Throughout her professional journey, Karen has held key roles such as Senior Manager, Marketing Lead, and Communications & Marketing Lead at various organizations, showcasing her expertise in experience transformation, marketing, and brand strategy.

Karen Bookatz's unique perspective on programming and Thought Leadership development has been recognized for its creativity and its strategic alignment with marketing objectives at local, regional, and broader North America levels.