Karen Astbury

Karen Astbury is a Senior New Business Executive at Allica Bank.23 She joined Allica Bank as part of their launch of a direct-to-SME (small and medium-sized enterprises) banking offering.1

In her role, Karen supports the bank's Relationship Managers and is responsible for promoting Allica Bank's services to businesses. She described her role as to "shout from the roof tops" to ensure that every business knows about what Allica Bank can offer them.1

Karen brings extensive experience to her position. She states that her experience covers "the full breadth of business financial solutions," which she uses to identify businesses' needs and determine where Allica can provide support.1

Allica Bank's strategy focuses on bringing back local Relationship Managers for established SMEs, combining personalized service with modern financial technology. Karen's role is crucial in supporting this mission and helping to build trust within the SME banking sector.1

Karen describes herself as a "commercial astute and results driven Sales Executive with a broad proven track record of achievement in highly competitive markets".2 This background aligns well with Allica Bank's goal of empowering established SMEs and supporting economic recovery.