Kareem Harper

Kareem Harper is a seasoned digital marketing and analytics professional currently serving as the Director of Marketing Intelligence and Science at Wavemaker, a global media agency.12 With over 18 years of experience in the field, Harper has built a strong career in marketing analytics and digital strategy.2

Career Highlights

Current Role:: Harper joined Wavemaker in June 2023 as the Director of Marketing Intelligence and Science.1 In this position, he is likely responsible for leveraging data and analytics to shape consumer decisions and experiences through media.3

Previous Positions::

• Vice President of Measurement & Analytics at Weber Shandwick, a leading global public relations firm56
• Senior Director of Analytics at Merkle1
• Analytics Director at Noble People1
• Vice President of Marketing Analytics at Cronin1

Education and Background

Harper graduated from Hobart and William Smith Colleges in 2000 with a Bachelor of Arts in Political Science.16 Interestingly, he has knowledge of Japanese, which he mentions he's still studying.4

Expertise and Interests

Kareem Harper specializes in:

• Digital marketing
• Marketing analytics
• Data management
• Measurement and analytics in public relations
• Social media and online marketing

He describes himself as a "Marketing Science exec & Producer" and a "geek" who helps with data.4 His extensive experience spans various aspects of digital marketing, from analytics to strategy implementation.

Personal

Harper identifies as a "Bronx kid," suggesting his roots in New York City.4 He's active on social media platforms like LinkedIn and Twitter, where he shares insights about the marketing industry and his work at Wavemaker.34

Kareem Harper's career trajectory showcases his expertise in leveraging data and analytics to drive marketing strategies, positioning him as a leader in the field of marketing intelligence and science.