Larissa Rivers

Larissa Rivers was previously the Marketing Lead for North America at Strava, Inc., but she has recently moved on from that position. Here are some key points about her professional background:

Career at Strava

Larissa worked at Strava for over 12 years, describing it as her "literal dream job".2 During her time there, she held a senior marketing role focused on the North American market.

Recent Career Move

As of August 30, 2024, Larissa announced that she had decided to leave Strava after her long tenure with the company.25 She expressed pride in her accomplishments and the growth of the company during her time there.

Current Position

Following her departure from Strava, Larissa is now working at a "Stealth Startup" according to her LinkedIn profile.1 The specific details of this new role are not publicly disclosed, as is common with startups in stealth mode.

Professional Network

Larissa has a strong professional network on LinkedIn, with over 500 connections.1 She is based in the Denver Metropolitan Area.

Previous Responsibilities

While at Strava, Larissa was involved in various marketing initiatives:

• She shared insights from Strava's "Year in Sport 2022" report, which analyzed user movement data.6
• She participated in promoting new features, such as Strava's "first-of-its-kind" audio experience announced in April 2023.7

Recruitment Activities

Even after leaving Strava, Larissa has been active in recruitment efforts:

• In February 2024, she was hiring for a DEI & Employee Experience Program Manager position.3
• In April 2024, she was involved in recruiting for client servicing roles.4

Larissa Rivers appears to be a seasoned marketing professional with extensive experience in the fitness technology sector, particularly from her long tenure at Strava, and is now pursuing new opportunities in the startup world.