Karan S

Karan Sharma is an experienced marketing technology professional with over 8 years of experience in data-driven marketing strategies and analytics. Sharma has worked for Fortune 50 companies like T-Mobile, FOX Networks, and Fisher Investments, where he drove MarTech data leveraging programs across mobile, SEO, email, SMS, social ads, and site personalization platforms. Sharma is also an accomplished entrepreneur and has founded three startups, Vchoose, Travellions, and Thinkbio. With strengths in employing a data-driven mindset to isolate trends, patterns, and red flags, Sharma has 5 years of experience in digital lead management, marketing ROI measurement, and customer insights dashboards. Additionally, Sharma has 4+ years of experience in demand generation and high-velocity lead qualification, using target audience segmentation and persona strategy.

Sharma is highly skilled in using Marketo, Salesforce, SFDC, Adobe Analytics, Google AdWords, Heap Analytics, Madison Logic, Drift, Google Analytics, Adobe Analytics, Facebook Ads, Twitter Ads, CVent, Mgage, and many other Martech tools. Sharma has expertise in strategic B2B marketing operations, cross-channel growth programs, marketing database strategy, and e-commerce growth campaigns. Sharma employs segmentation, dynamic content, and data model optimizations to create targeted campaigns aimed at millions of consumers. Sharma also has deep nuanced expertise in data processing and BI attribution, creating dashboards for prediction analysis and automated KPI reports.

Sharma's education includes studying at Delhi Public School - R. K. Puram, stakeholder decisions influencing at Stanford Continuing Studies, marketing strategy at Harvard Business School, MS in aerospace engineering at the University of Illinois at Urbana-Champaign, and Bachelors of Technology in mechanical engineering at Vellore Institute of Technology. Sharma has worked in several organizations like C3.ai, xMatters, Inc, Selligent Marketing Cloud, KPMG, California Earthquake Authority, Vchoose, TravelLions.com, Technology Consultancy, Glue Design Pvt. Ltd., Astrodynamics Research Group, IlliniSat Computational Astrodynamics Research Laboratory, Prominic.NET, INCUBIS CONSULTANTS (INDIA) PRIVATE LIMITED, Indian Institute of Science, Ashok Leyland, and Hindustan Aeronautics Limited. Sharma is a US permanent resident and an expert in logistic and linear regression models, random foresting, multivariate multiple regression, cluster modeling, regression discontinuity design, segmentation design, C, C++, and IBM Watson.