Kannan Gophal

Kannan Gophal is a digital marketing consultant with over 10 years of experience in crafting and executing digital strategies.1 He is based in Colombo, Western Province, Sri Lanka.1 Gophal specializes in B2B marketing strategy, conversion rate optimization (CRO), marketing measurement, and has a keen interest in AI.1

Professional Background

Gophal has a diverse educational background, including:

• BSc in Management and Digital Innovation from the University of London International Programmes1
• Certificate in Digital Marketing from The Wharton School1
• Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute1
• Online Master of Science in Digital Audience Strategy from Arizona State University1

He has obtained numerous certifications in various aspects of digital marketing, analytics, and AI, including:

• Certified Content Marketing Specialist and Analytics & Data Specialist from DigitalMarketer1
• SAP Certified Technology Associate in Customer Engagement Implementation1
• Certified Prompt Engineer and Generative AI Expert from Blockchain Council1
• Certifications in data-driven planning, native advertising, and programmatic advertising1

Current Role

Gophal is currently running his own consultancy, "LinkedIn for Business by Kannan Gophal," which was founded in 2023.2 He offers professional training and coaching services, specializing in digital marketing strategies, analytics, and optimization.23

Expertise

Kannan Gophal is known for his expertise in:

• Digital marketing strategy
• Inbound marketing
• Growth hacking
• Digital analytics
• Conversion Rate Optimization (CRO)
• Customer Experience (CX)3

He is particularly skilled in setting up tracking and analytics systems, including Google Analytics, Tag Manager, and Mixpanel.4