Kai Herzberger

Group Director DACH & EMEA Commerce bei Meta, Advisory Board Member, Co-Founder, Investor, Angel investor, Coach & Mentor

Kai Herzberger is a seasoned marketing and product management professional with extensive experience in online marketing, eCommerce, and end-to-end product marketing management. He currently holds a leadership position at Meta, where he has served in various roles since 2014.1

Career at Meta

Kai's career at Meta has progressed through several key positions:

Group Director DACH + EMEA: From August to December 2019, he oversaw Commerce, Transformational Retail & Fashion for the DACH region and EMEA.1
Group Director DACH and EMEA: From January 2018 to July 2019, he managed Commerce, Transformational Retail, Finance & Travel for DACH, and Commerce for EMEA.1
Director eCommerce & Transformational Retail: He held this role for both DACH and EMEA from August 2016 to December 2017.1
Vertical Lead/Industry Lead eCommerce & Retail Fashion: This was his initial role at Meta from January 2014 to July 2016.1

Education and Expertise

Kai holds an MBA from Kellogg School of Management. His areas of expertise include:

Strategic planning
Product development and management
Launch planning
Project management
M&A
Marketing (including SEO/SEM)
CRM
Market research
Sales

Previous Experience

Before joining Meta, Kai had a diverse career in various companies:

DailyDeal GmbH: Chief Marketing Officer (2011-2013)1
BuyVIP (An Amazon Europe Company): Head of Marketing & Product Management Europe (2008-2011)1
America Online (AOL LLC): Principal International Product Manager (2007-2008)1
Deutsche Telekom AG: Senior Manager (2008)1

Recent Activities

Kai remains active in the industry, frequently speaking at events and sharing insights on AI and automation in marketing. In September 2024, he spoke at the Marketing Club Österreich event about AI and automation, emphasizing AI as a fundamental change driving effectiveness.2 3

Kai Herzberger's LinkedIn profile (username: kaiherzberger) reflects his current role and extensive experience in the digital marketing and eCommerce sectors, particularly his leadership positions at Meta.