Justine Sweeney

Justine Sweeney is the Founder and Principal of Sand and Lavender Floral and Event Designs, based in Plano, Texas.1 She has extensive experience in integrated marketing and customer relationship development, with a focus on meaningful engagements that support business development and revenue growth.1

Professional Background

Justine has over 20 years of experience in leadership positions with luxury brands, including:

• Jaguar Land Rover
• Dallas Stars
• City of Plano
• Arts of Collin County
• Junior League

Her expertise lies in creating and implementing growth marketing platforms that interlock global strategies with regional and community-level initiatives.1

Services Offered

Through her company, Justine provides a range of services, including:

• Launch campaigns
• Social media campaigns
• Brand collaborative marketing
• Customer communication cycles (CRM, email marketing, text, social)
• Media relations
• Sponsorship
• Community partnerships
• Special events
• Media planning and placement
• Digital marketing
• Creative services

Education and Skills

Justine holds a Bachelor's degree in Marketing & Advertising with a focus on Marketing Management from Texas A&M University.1 She is known for her ability to align sales and marketing, embrace retail operations, and create effective marketing and PR strategies.1

Community Involvement

Justine places a high value on community contribution, often using the phrase "In the Community" to emphasize this commitment. She has donated time and resources to many North Texas nonprofits.1

Recent Experience

Prior to her current role, Justine served as:

• Marketing and Brand Partner Consultant at Live Well 30A (August 2022 - August 2023)
• Vice President Marketing at McGill Associates (2000 - 2001)
• National Marketing Director at Adventure Tours USA/Sammons Enterprises (1999 - 2000)
• Director of Sales Promotion at The Dallas Morning News (1995 - 2000)1

Justine Sweeney's diverse experience and skills in marketing, brand development, and community engagement have positioned her as a respected professional in her field.