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Christa Carone
Managing Partner at CBC Strategies, LLC and Strategic Advisor with extensive executive experience in marketing and communications
Christa Carone is a seasoned marketing executive with over 25 years of experience in strategic leadership roles across various industries. She recently served as the President of Infillion, a marketing technology company focused on enhancing consumer-brand interactions through data-driven solutions. Carone held this position from October 2021 until March 2024, where she played a crucial role in integrating advertising and marketing strategies to create a connected commerce platform.125
Before her tenure at Infillion, Carone was the President of CSM Sport & Entertainment and Group Nine Media, where she led significant business operations and revenue strategies. Her earlier career includes high-profile roles such as Chief Marketing Officer at Fidelity Investments and Xerox, where she developed comprehensive marketing strategies and brand management initiatives.145
Carone's educational background includes a Bachelor’s degree in Communications from the State University of New York at Geneseo. Throughout her career, she has received numerous accolades, including recognition as one of the "Most Influential Marketers and Communicators" by Forbes in 2013 and multiple "Best Marketer of the Year" awards from BtoB Magazine.134
In March 2024, Carone transitioned to LPL Financial as the Chief Marketing and Communication Officer, where she is tasked with consolidating the company's extensive brand portfolio and enhancing its marketing strategies.45