Justine Liu

Justine Liu Fitzgerald is an accomplished professional in the fashion industry, currently serving as the President and Chief Merchant at Girlfriend Collective, a role she held from September 2020 to November 2022. She has a strong background in merchandising and fashion leadership, having previously worked as the Director of Buying and Design at Reformation, where she developed and managed a team focused on design and buying strategies.1

In addition to her role at Girlfriend Collective, Justine is the founder of JLF Consulting, LLC, where she provides fractional CEO and merchandising services. Her experience also includes founding and managing multiple women's apparel brands at Verishop, contributing significantly to the company's revenue.1 She is a graduate of Harvard Business School, which underscores her expertise in the field.1