Justine Larsen

Account Director at RK Communications

Justine Larsen is an experienced professional in the fashion and public relations industry, currently serving as the Account Director at RK Communications in Los Angeles, California.1 Her career trajectory showcases a steady progression in the field of public relations and marketing, particularly within the fashion industry.

Professional Experience

Justine has been with RK Communications since January 2015, starting as a Senior Account Executive and working her way up to her current role as Account Director, which she has held since August 2021.1 Her responsibilities at RK Communications include:

Daily account management for contemporary apparel and accessory labels
Proactively pitching for east coast editorial opportunities
Maintaining blogger relationships
Coordinating biannual press previews
Drafting and servicing press releases and media alerts
Coordinating sample loan trafficking and management
Managing junior account executives and interns
Providing support for west coast VIP lending and gifting1

Prior to her current role, Justine held positions such as Account Supervisor at RK Communications, Account Manager at Caro Marketing in New York, and various internships in the fashion industry.1

Educational Background

Justine's educational background includes:

Bachelor of Fine Arts in Fashion Design from Columbia College Chicago (2009-2012)
Bachelor of Science in Apparel Merchandising, Fashion Illustration, and Fashion History from Iowa State University (2008)1

Skills and Expertise

Justine's diverse experience has equipped her with a unique skill set that combines:

Public relations
Marketing
Fashion design
Fashion industry knowledge
Understanding of fashion trends

Her background as a Traveling Tailor at Indochino and various internships in the fashion industry have provided her with valuable insights into the fashion business, its trends, and customer preferences.

Justine Larsen's LinkedIn profile username is indeed justine-larsen-4bb76241, as mentioned in the query.1