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    Justin Saylor

    Senior marketing leader, growth strategist, and general manager

    Justin Saylor is the Chief Marketing Officer at NCCER (National Center for Construction Education and Research), a position he has held since May 2023.1 He is based in Lake City, Florida, United States.1

    Professional Background

    Justin has an extensive career in marketing and leadership roles:

    • NCCER: Chief Marketing Officer (May 2023 - Present)1
    • Independent Consultant: Focused on executive marketing roles in EdTech, SaaS, Skills Development, and Assessment (October 2022 - May 2023)1
    • The College Board: Vice President, Marketing (March 2020 - September 2022)1
    • ACT: Held various roles including AVP Marketing, B2C Business Owner, and AVP/Sr. Director, Brand Operations (August 2013 - October 2019)1
    • KeyTrain: Vice President, Marketing/Sales (January 2006 - December 2010)1

    Key Accomplishments

    At The College Board, Justin achieved several notable successes:

    • Launched a test-at-home software product for over 3 million AP students during the 2020 pandemic1
    • Generated an estimated $70 million in revenue through marketing and response data analysis1
    • Exceeded targets despite pandemic challenges, including 4.8 million AP assessments taken1
    • Transformed the go-to-market strategy and refocused marketing efforts on core value propositions1

    Education

    • MBA in Marketing and Economics from The University of Iowa Tippie College of Business1
    • BS in General Science from the University of Iowa1

    Skills and Expertise

    Justin is known for his expertise in:

    • Senior marketing leadership
    • Growth strategy
    • General management (P&L)
    • Demand generation
    • Digital marketing
    • Analytics and measurement
    • Go-to-market planning and execution12

    His LinkedIn profile username is indeed justin-saylor, as mentioned in the query.

    Related Questions

    What are Justin Saylor's key achievements at The College Board?
    How did Justin Saylor's role at ACT influence his marketing strategies?
    What specific projects did Justin Saylor work on at KeyTrain?
    How has Justin Saylor's experience in EdTech and SaaS shaped his approach at NCCER?
    What are Justin Saylor's main responsibilities as Chief Marketing Officer at NCCER?
    Justin Saylor
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    Experience

    Chief Marketing Officer at NCCER (May 2023 - Present)
    Independent Consultant at Executive Marketing Role, EdTech, SaaS, Skills Development, Assessment (October 2022 - May 2023) Vice President, Marketing at The College Board (March 2020 - September 2022) AVP Marketing, B2C Business Owner at ACT (August 2016 - October 2019) AVP/Sr. Director, Brand Operations at ACT (August 2013 - August 2016) Assistant Vice President, Marketing, ACT Workforce Division at ACT (December 2010 - August 2013) Vice President, Marketing/Sales at KeyTrain (January 2006 - December 2010)

    Education

    MBA in Marketing and Economics from The University of Iowa Tippie College of Business BS in General Science from University of Iowa

    Location

    Lake City, Florida, United States