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Justin Saylor
Senior marketing leader, growth strategist, and general manager
Justin Saylor is the Chief Marketing Officer at NCCER (National Center for Construction Education and Research), a position he has held since May 2023.1 He is based in Lake City, Florida, United States.1
Professional Background
Justin has an extensive career in marketing and leadership roles:
- NCCER: Chief Marketing Officer (May 2023 - Present)1
- Independent Consultant: Focused on executive marketing roles in EdTech, SaaS, Skills Development, and Assessment (October 2022 - May 2023)1
- The College Board: Vice President, Marketing (March 2020 - September 2022)1
- ACT: Held various roles including AVP Marketing, B2C Business Owner, and AVP/Sr. Director, Brand Operations (August 2013 - October 2019)1
- KeyTrain: Vice President, Marketing/Sales (January 2006 - December 2010)1
Key Accomplishments
At The College Board, Justin achieved several notable successes:
- Launched a test-at-home software product for over 3 million AP students during the 2020 pandemic1
- Generated an estimated $70 million in revenue through marketing and response data analysis1
- Exceeded targets despite pandemic challenges, including 4.8 million AP assessments taken1
- Transformed the go-to-market strategy and refocused marketing efforts on core value propositions1
Education
- MBA in Marketing and Economics from The University of Iowa Tippie College of Business1
- BS in General Science from the University of Iowa1
Skills and Expertise
Justin is known for his expertise in:
- Senior marketing leadership
- Growth strategy
- General management (P&L)
- Demand generation
- Digital marketing
- Analytics and measurement
- Go-to-market planning and execution12
His LinkedIn profile username is indeed justin-saylor, as mentioned in the query.