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Justin Roethlingshoefer, MS
Redeeming the health of the world through one book, keynote, workshop, and business at a time. Author, speaker, tedx speaker, founder
Justin Roethlingshoefer, MS, is the Chief Performance Officer at OWN IT System and the founder of OWN IT Coaching, a coaching company focused on enhancing health and performance for a diverse clientele, including elite athletes and business leaders. With over 15 years of experience as a performance coach in the NCAA and NHL, he has developed a unique approach that integrates physiological data, behavioral science, and expert coaching to help individuals improve their health and performance outcomes.135
Background and Education
Roethlingshoefer holds a Master’s degree in Sport Performance and Human Biology and has pursued postgraduate work in functional medicine. His career includes significant roles as a performance director in professional sports, where he revolutionized how data is utilized in health management for athletes.35
Career Highlights
- Founder of OWN IT Coaching: Established in 2021, the company has quickly grown into a multiple seven-figure business, helping over 10,000 clients improve their health through personalized coaching solutions.34
- Performance Coaching: He has worked with athletes at the highest levels, including NHL stars, and has developed programs that extend beyond sports to cater to entrepreneurs and executives seeking to enhance their well-being.12
- Author: Roethlingshoefer is a bestselling author of several books, including The Power of Ownership, which emphasizes taking control of one’s health and life.16
- Public Speaking: He is also a sought-after speaker, having presented at numerous events including TEDx talks, where he shares insights on health optimization and performance improvement.34
Current Role
As Chief Performance Officer at OWN IT System, Roethlingshoefer focuses on helping student-athletes enhance their physical and mental health through the use of advanced technologies like WHOOP for tracking physiological data.5 His work aims to make elite-level health strategies accessible to a broader audience, emphasizing that optimal health is foundational for achieving personal and professional goals.16
