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Justin Proffitt
Data Partnerships, Advanced TV, Data Strategy, Addressability, Business Development at Comcast Advertising
Justin Proffitt is a senior professional in the advertising technology industry, currently serving as a Senior Director at Comcast Advertising.1 He is an expert in ad tech, advanced TV, CTV (Connected TV), and data analytics.1
In his role at Comcast Advertising, Justin is responsible for:
- Managing data partnerships
- Driving data business development across the organization1
Previous Experience
Before joining Comcast Advertising, Justin held the position of Director of Custom Analytics at iSpot, a TV ad measurement company. In this role, he collaborated with colleagues on data science projects.2
Industry Insights
Justin actively shares insights about the advertising industry on his LinkedIn profile. He has discussed topics such as:
- Advertisers' concerns and excitement for 2024
- Media budget allocation plans for brands
- Marketers' approaches to measurement and attribution3
His posts often use the hashtag #measureup, indicating a focus on measurement and analytics in the advertising space.23
Justin Proffitt's expertise in ad technology, data analytics, and advanced TV makes him a valuable asset in the rapidly evolving landscape of digital advertising and television measurement.
