Andrew Rosenman

Andrew Rosenman is a seasoned business leader and strategist in the advanced TV advertising and media technology industries. Here are key details about his professional background:

Career Highlights

Founder and President of Arise Communications Inc.: Andrew founded Arise Communications in 2005 as a specialized consulting practice focused on advanced video and emerging media channels.1 The company provides insights and manages transformative change programs for media clients in broadcasting, distribution, and advertising.

Current Role: He currently serves as Vice President of Advanced TV Partnerships & Strategy at Equativ (formerly Smart) since April 2021.1 In this role, he is responsible for bringing Equativ's advanced video solutions to market and articulating their value proposition to video rights owners and media buyers.

Experience and Expertise

Andrew has over 25 years of experience in the interactive and digital advertising industry.1 His areas of expertise include:

• Advanced TV and video advertising
• Streaming TV and OTT services
• Dynamic ad insertion
• Targeted advertising strategies
• Business development and partnerships

Notable Projects

Throughout his career, Andrew has worked on several significant projects:

• Deployed the first VOD dynamic ad insertion platform in Canada for Rogers Cable
• Implemented the first U.S. VOD dynamic ad insertion platform for Comcast Cable
• Developed early-stage strategy and technology for Tegna Premion OTT
• Crafted business cases and financial models for various video products

Industry Recognition

Andrew is recognized as a thought leader in the streaming TV and advertising space. He has been invited to speak at industry events such as Streaming Media East and West conferences.23

Andrew Rosenman's extensive experience and strategic insights in the evolving landscape of advanced TV advertising make him a valuable resource for companies navigating the challenges and opportunities in this rapidly changing industry.