Justin Hammack

Justin Hammack is a prominent figure in the wine education space, best known as the co-founder of Wine Folly, an influential website dedicated to simplifying wine knowledge. Established in 2011 in Seattle, Wine Folly aims to connect people with wine through educational content, including articles, videos, and infographics. The site has gained recognition for its approachable style and has led to the publication of two successful books: Wine Folly: The Essential Guide to Wine and Wine Folly: Magnum Edition, both of which have received critical acclaim and awards.23

Background and Education

Hammack studied Computer Science and Mechanical Engineering at Cal Poly Pomona from 1999 to 2004. His professional background includes extensive experience in media and technology consulting, where he helped businesses adapt to evolving digital landscapes.14

Role at Wine Folly

As the founder of Wine Folly, Hammack oversees various aspects of the business, including operations, marketing, and website development. His vision is to bring the wine world into the information age, making wine knowledge accessible to a broader audience.134

Additional Contributions

In addition to his work with Wine Folly, Hammack has been involved in other ventures such as pungle.me and has a rich background in web development and digital marketing. His passion for wine and technology continues to shape the way wine education is delivered online.15

Hammack's contributions have not only transformed how people learn about wine but also fostered a community that appreciates wine as both an art and a science.3