Justin Bass

Justin Bass is a highly experienced sports and entertainment industry executive with an extensive background in financial management and family office-related services for high net worth individuals, with a special focus on professional athletes and entertainers. With more than twenty years of experience, Justin is now the Managing Director at True Capital Management. During his career, he has provided comprehensive customized financial and investment management services to his professional athlete clients, evaluated and performed due diligence on potential investment opportunities, and created and managed personalized financial plans to ensure his clients make wise decisions to attain and maintain financial security.

Justin's exceptional networking and relationship-building skills have helped him develop business and financial opportunities for his clients by opening doors for relationships with strategic partners. He has an unparalleled ability to brainstorm out-of-the-box, broader opportunities beyond standard endorsements, and counsel his clients on how to transform basic ideas into meaningful business opportunities. Justin has worked with a wide range of clients, from front-office executives, agents, and talent, to team owners and corporate sponsors, to identify key contacts and create essential relationships.

In addition to his financial and business acumen, Justin is also a skilled negotiator and has drafted endorsement contracts, including a lifetime endorsement agreement between a league MVP and a major apparel company. His ability to facilitate strong collaboration between agents, clients, and company representatives has forged some of the most lucrative deals in the industry. Justin is also a former Adjunct Professor of Sports Law at USF School of Law and was a Managing Director and Shareholder at CSI Capital Management.

Justin Bass's background includes a B.A. in History, Cum Laude, from the University of California, Los Angeles, a J.D. in Law from the University of California, Hastings College of the Law, and additional studies at Tulane University. Some of the keywords that describe Justin's professional experience, expertise, skills, and interests include Financial Management, High Net Worth Individuals, Sports and Entertainment Industry, Family Office-related Services, Investment Management, Business Opportunities, Strategic Partnerships, Endorsement Contracts, Collaborator, Negotiator, and Sports Law.