Justin Amendola

Justin Amendola is a seasoned professional with a rich background in digital marketing strategy, focusing on small and medium businesses (SMBs) products and services. He has a track record of leading successful initiatives at various prominent organizations such as Pitney Bowes, Facebook, and MRM Worldwide - McCann Worldgroup.

In his role at Pitney Bowes, Justin plays a vital leadership role in planning and executing multi-year digital marketing roadmaps, collaborating with internal stakeholders to drive customer acquisition, cross-selling, and enhance the marketing ecosystem. His expertise lies in developing and implementing comprehensive content strategies that are SEO-friendly, enhancing digital traffic and engagement.

Justin excels in ensuring alignment between site content, product offerings, and third-party media placements, focusing on key regional markets. He has a strong focus on integrating relationship marketing (RM) email programs with site content to optimize marketing conversion efficiencies.

Furthermore, Justin collaborates closely with global acquisition and product marketing teams, as well as external agencies, to localize content and offers. His work extends to translating global brands into small-business-friendly digital experiences, aligning with corporate brand strategies.

Justin's skill set includes piloting and scaling cutting-edge digital marketing technologies to enhance customer acquisition and cross-sell efforts at Pitney Bowes. He specializes in various areas such as content strategy, customer segmentation, CRM strategy, marketing analytics, integrated marketing, and technology implementation across industries like consumer packaged goods, financial services, and telecom.

Education-wise, Justin holds an MBA from Columbia University - Columbia Business School and a BA in Advertising/Public Relations from Penn State University.