University of Amsterdam

University of Hull

Sciences Po Bordeaux

Project Marketing Management at Booking.com

- Demonstrated proficiency in end-to-end project management utilizing both Waterfall and Agile methodologies, ensuring seamless execution of marketing initiatives.
- Led strategic Employer Brand production projects, expanding and elevating brand presence across diverse locations.
- Orchestrated the successful launch of a dynamic career website, overseeing User Experience (UX), User Interaction (UI), and Interface Design, from development and testing to wide-scale adoption.
- Created & executed go-to-market marketing strategies for product launches, conducting comprehensive risk evaluations and implementing mitigation measures spanning marketing, policy, privacy, and legal domains.
- Managed and fostered collaborative partnerships with various creative agencies, ensuring timely and high-quality deliverables that align with brand objectives.
- Worked closely with senior leadership to define brand identity for internal products, spearheading marketing and brand launch strategies to drive visibility and adoption.
- Oversaw critical work streams, including daily reviews, weekly syncs, and seamless coordination with in-house teams and external agencies to optimize productivity and project delivery.

Impact:

-Led the launch of a career website resulting in enhanced user experience and increased retention of 1 million users.
-Took ownership of new platform launch roadmaps, driving cross-departmental collaboration with over 5 departments, ensuring smooth integration and adoption.
-Successfully launched social campaigns, reaching a targeted audience of over 500,000 users, while maintaining conversion rates aligned with business objectives.
-Managed a program-level marketing and branding strategy for new internal product launches and feature rollouts, utilising a Safe methodology to ensure seamless implementation and user adoption.

Booking.com

Marketing Project Manager

- Developed and implemented digital marketing strategies for multi channel campaigns Owned end to end campaign creation, management and optimisation process.
- Drive the post - campaign analysis of all campaigns activity to determine the impact and the results.
- Reduced the spent and CPA for our  advertising channels by strategic campaign optimisation.
- Acted as a main point of contact for our advertising partners
- Managed, advised on future channel investment and reported on channel budget to senior leadership. 
- Conducted Market research and proposed new advertising strategies.
- A/B testing campaigns in order to improve user experience and reduce cpc CPC & CPA
- Worked closely with legal and compliance to ensure a cross-departmental roll-out of new marketing tooling.
 - Assisted with the adoption and implementation of the  Referral Marketing Program.

Marketing Specialist

- Implemented internal and external communication campaigns within the recruitment department.
- Maintained marketing collateral and onboarding packets.
- Balanced multiple candidate schedules.
- Assisted with planning, coordination, set-up and marketing of all networking and recruiting events.
- Coordinated, built relationships with over 200 interviewers.

Jurgita Geleziute