Julie Y.

Julie Yufe is the Senior Vice President of Marketing for Vodka, Rum, Gin, and Liqueurs at Diageo, a leading global beverage alcohol company. She joined Diageo in March 2023, where she plays a significant role in the North American Leadership Team, focusing on brand strategy and market growth for these key spirit categories.23

Before her tenure at Diageo, Yufe held various leadership positions at AB InBev, where she was recognized for her contributions to brand marketing and innovation. She has a strong reputation in the industry, having been involved in initiatives that emphasize creativity and strategic marketing solutions.1 Her experience spans several years in the beverage and consumer goods sectors, allowing her to bring a wealth of knowledge to her current role at Diageo.