Julie Ruef

Julie Ruef is a seasoned business executive currently serving as the Global Business Development & Partnerships lead for Apple Services, which encompasses products such as Apple Music, TV+, Arcade, and Fitness+. She has been in this role since January 2019 and is based in the San Francisco Bay Area. In her position, she is responsible for driving growth through partnerships with global telecom providers, managing strategic projects, and overseeing marketing strategies and channel management for Apple Services.13

Julie has over 20 years of experience in the technology sector, focusing on product development, partnerships, and mergers and acquisitions. Before joining Apple, she held significant roles at Kargo, where she was involved in business development and corporate development, and at VeriSign, where she excelled in sales and account management.13 Her expertise includes strategy development, team management, and deal-making, making her a well-regarded figure in the digital media landscape.23