Julie Touyarot

Head of Marketing Western and Southern Europe, Uber & Uber Eats chez Uber

Julie Touyarot is a prominent marketing executive currently serving as the Marketing Director for Western and Southern Europe at Uber and Uber Eats. In this role, she is responsible for overseeing marketing strategies across key markets including France, Germany, Spain, Portugal, and Italy. Her work focuses on enhancing brand presence and driving user engagement through innovative marketing campaigns tailored to local cultural nuances.1 4

Professional Background

Touyarot has a rich history in marketing, having joined Uber in 2015. Over the years, she has held various positions within the company, including:

Head of Marketing, France, Middle East & Africa (Jan 2020 - Feb 2021)
Head of Marketing, France, Switzerland, Austria (Jan 2019 - Jan 2020)
Head of Brand & Strategy Marketing for the same regions (Jan 2018 - Jan 2019)
Senior Marketing Manager focusing on driver marketing and insights (Jun 2015 - Jan 2018)

Prior to her tenure at Uber, she worked at Google in various marketing roles from 2010 to 2015.1 3 4

Skills and Expertise

Touyarot's expertise lies in digital strategy, product marketing, and market analysis. She has successfully implemented campaigns that leverage digital advertising tools such as Google AdWords and SEM, significantly enhancing brand visibility and engagement metrics. Her strategic leadership is characterized by a results-driven approach that emphasizes collaboration with cross-functional teams to align marketing initiatives with broader business objectives.1 2

Education

Julie holds a degree from emlyon business school and has also participated in a program at The Wharton School of the University of Pennsylvania.1

Recent Developments

As of October 2024, Julie Touyarot announced her transition from Uber to a new role as Vice President of Growth and Strategy at Doctolib, marking the end of her nearly nine-year journey with Uber.5 6

Her career reflects a commitment to innovation in marketing within highly competitive industries, making her a key player in shaping the future of brand strategy in Europe.