Prapti Singh

Prapti Singh is the Head of Product Marketing for Uber in India.4 She joined Uber in 2017 as a Marketing Manager in Gurgaon, India, leaving her previous position at Unilever.23 Singh has been recognized as one of Campaign Asia's 40 Under 40 in 2022.15

At Uber, Singh has led several significant initiatives:

1. She spearheaded Uber's flagship campaign in India, "Bas Socho Chal Pado," which aimed to make Uber a household name and an affordable everyday brand.1

2. Singh led Uber's crisis response communication strategy during the COVID-19 pandemic in 2020.13

3. She has been instrumental in driving adoption of Uber's lower-cost products like Auto and Moto in India.3

4. In 2021, Singh led Uber's Global Hailables Product Marketing Charter, sharing best practices from India with multiple markets across APAC, EMEA, and LATAM.1

Before joining Uber, Singh worked at Unilever for three years, leading the Dove brand after completing her MBA.1 She is known for her ability to balance creativity with data-driven decision-making and for rallying cross-functional teams.1

Singh is passionate about marketing measurement and has undertaken a project to develop a robust measurement framework for Uber APAC.1 She is also involved in Uber's new employee orientation program and supports the Women@Uber community in India.1