Julie Stevanja

Julie Stevanja is a prominent entrepreneur and co-founder of Wrapd, a shopping app and communications platform designed to connect retail brands with consumers. Previously known as Her Black Book, Wrapd focuses on providing a premium experience for users to discover deals and brands. The app has gained significant traction, attracting over 800 retail partners and achieving approximately 70,000 downloads within two years of its launch.13

Stevanja, along with her twin sister Sali Sasi, has a rich background in the e-commerce sector, having co-founded Stylerunner, an activewear brand, in 2012. They leveraged their experiences from Stylerunner to build Wrapd, applying lessons learned in branding, marketing, and customer engagement.23

Her educational background includes degrees in Management and Marketing from the University of South Australia and a Bachelor of Science from the University of Adelaide. She also completed executive education in Strategic Management at the University of Cambridge.2

Stevanja has received multiple accolades for her contributions to the industry, including recognition as a "Rising Star" in eCommerce and being listed among Australia's top female entrepreneurs under 40.2 Her work emphasizes a customer-centric approach, utilizing technology such as AI to enhance user experience and brand communication.3