Julie Rubin

Senior Director - Media and Data

Julie Rubin is a senior executive at PepsiCo with extensive experience in marketing, retail media, and personalization strategies. Here are key details about her career and current role:

Current Position

Julie Rubin currently serves as the Senior Director - Personalization at Scale at PepsiCo, a role she has held since October 2023.1 In this position, her objective is to focus PepsiCo's investments on the most meaningful data sources and enable that data, along with first-party data, to activate dynamically with the right consumers in the most relevant ways.1

Career Progression at PepsiCo

Julie has been with PepsiCo for several years, holding various leadership positions:

Director - Retail Media (January 2022 - October 2023): She managed a team responsible for retail media investments, from strategy to performance analytics.1
Marketing Director - Audience Strategy & Activation (October 2020 - December 2021): Led a team focused on a data-driven approach to understanding and reaching PepsiCo consumers using their internal data platform, Consumer DNA.1
Senior Marketing Manager - Audience Strategy & Activation (June 2019 - October 2020): Introduced an audience-based approach to insights and activation at Frito-Lay.1
Marketing Manager - Doritos Consumer Engagement (July 2017 - July 2018): Developed strategies for Doritos in-store programs and consumer engagement.1

Notable Achievements

Led a partnership with the film "Jurassic World: Fallen Kingdom," driving over 1.2 billion media impressions.1
Played a key role in launching Doritos Blaze and Doritos Flamin' Hot Nacho, two of Frito-Lay's largest product launches.1
Overhauled the strategy for a $6 million annual investment in Kroger email and direct mail, increasing ROI for Frito-Lay brands by 15%.1
In 2021, Julie was part of the team that revamped PepsiCo's retail media strategy, making it a key pillar of the company's overall media approach.2