Matt Rubenstein

Matt Rubenstein is a growth marketing professional with extensive experience in digital marketing and user acquisition. Here are some key details about his career:

Current Role

Matt Rubenstein currently works as a Growth Marketing Manager at Twigeo in New York. In this role, he:

• Manages $550,000 in monthly paid media spend for various clients
• Oversees campaigns on platforms like Google App Campaigns, TikTok, Meta, and YouTube
• Helps clients improve performance metrics, such as achieving a 52% improvement in Meta CPI for one client
• Conducts performance marketing budgeting and forecasting
• Coordinates new channel tests and creative iterations
• Leads client meetings and provides performance analysis and strategy recommendations

Previous Experience

Prior to his current role, Matt has held several senior marketing positions:

• Senior Growth Marketing Manager at FORMULA (4 months)
• Growth Marketing Director at Something New (1 year 1 month)
• Growth Marketing Manager at Babbel (5 months)
• Social Media Associate at THINX (1 year 8 months)
• User Acquisition at Product Madness (1 year 9 months)

Key Skills and Achievements

Throughout his career, Matt has demonstrated expertise in:

• Paid media management across various platforms
• Performance optimization and creative testing
• Campaign strategy and execution
• Client management and reporting
• Budget management and forecasting

His achievements include improving campaign performance, scaling up marketing efforts, and successfully launching new channels for various companies.

Matt Rubenstein's diverse experience in growth marketing across different industries and platforms makes him a versatile and skilled professional in the field of digital marketing and user acquisition.