Julie McGuigan is a seasoned qualitative researcher with a passion for understanding the ins and outs of human experience. With a degree in Journalism from the University of Kansas, she has traveled and worked across the globe, soaking up knowledge and experience from various cultures and industries.

Throughout her career, McGuigan has held senior-level positions at some of the most well-known companies in the market research and marketing industries, including L&E Research, Q&A Research, Move One, H&R Block, BKV, and YRC Worldwide. Her strengths lie in her ability to listen deeply, understand her clients' unique needs, and translate them into highly effective and targeted marketing strategies.

McGuigan is a skilled organizational strategist who is equally adept at project management, marketing research analysis, direct marketing, and market planning. Her expertise lies in understanding how to motivate and inspire people to take action by tapping into their emotional and psychological drivers.