Julie Lary

Julie Lary is a seasoned professional in the field of branding, strategic communication, and marketing, with diverse experience across both Fortune 50 corporations like Intel, Dell, and Microsoft, as well as start-ups and smaller technology companies.

With a background in BS in Marketing and Economics from Portland State University and graduate-level business courses from the University of Portland, Julie combines academic knowledge with practical expertise.

She has held key roles such as Principal Consultant at The Spur Group, Senior Marketing Communications Manager at Fluke Biomedical, and Marketing Manager at various companies, showcasing her versatile skills in go-to-market planning, social media, public relations, video production, and creative management.

Julie's rich portfolio includes developing branding strategies, messaging, and comprehensive communication plans for top IT industry players, highlighting her proficiency in creating impactful launch and sustaining campaigns that encompass various channels like web, newsletters, blogs, social media, and PR.

Besides her corporate roles, Julie has also worked on the agency side with renowned companies such as Lionfish, The Bernhardt Agency, and The Tyee Group, demonstrating her adaptability and expertise in working across different organizational structures and client requirements.

She is recognized for her outstanding writing and design abilities, enabling her to deliver high-quality marketing materials, training content, and customer-facing documents, streamlining the communication development process.

Julie's areas of focus include branding, marketing communication, social media engagement, press relations, video content creation, as well as account and creative management, reflecting her well-rounded skill set tailored for modern marketing and communication needs.

She shares her insights on marketing through her blog series 'Marketing from the Grocery Aisles' on scribbleswriting.wordpress.com and is a top writer for Brand Management on Quora, showcasing her thought leadership within the industry.

Julie's work samples from prominent companies like Microsoft, Dell, Intel, and Fluke Biomedical can be accessed at http://1drv.ms/1itRMY2, offering a glimpse into her diverse and impactful marketing projects.

Overall, Julie Lary stands out as a dynamic marketing and communication professional with a wealth of experience, a strong educational background, and a proven track record of driving success for a range of clients and organizations.