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Carla Hayes
Strategic Business Partner | Marketing Communications | PR | Branding | Diversity, Equity & Inclusion
Carla Hayes is a Senior Account Director at Merkle, a prominent marketing agency known for its data-driven strategies. She has been in this role since 2022, following her position as Business Engagement Manager at Church & Dwight Co., Inc. from 2020 to 2022.23
Background and Education
Carla graduated with honors in Evolutionary Anthropology from Rutgers University. She is also actively involved in extracurricular activities, including being a member of the Varsity Women's Rowing team and serving as a peer educator on issues related to sexual assault and dating violence.12
Current Role
In her current position at Merkle, Carla focuses on leveraging customer data to enhance marketing strategies and improve client engagement. She is based in Walnut Creek, CA, and holds a director-level position within the sales department.32
Online Presence
Carla maintains an active presence on LinkedIn, where she shares insights related to marketing and brand storytelling.4 Additionally, she engages with broader discussions on social media platforms regarding customer data strategies and organizational readiness for customer data platforms (CDPs).5
