Julie Hutchinson

Julie Hutchinson is the Marketing Director at Volvo Cars, based in Macquarie Park, New South Wales, Australia. She has been instrumental in shaping the brand and sales strategies for Volvo, focusing on longer-term brand building rather than short-term performance metrics. This shift reflects her belief in the importance of establishing a strong brand identity over merely driving immediate sales through digital media channels.234

Professional Background::

• Current Role: Marketing Director at Volvo Cars since January 2018, where she leads a diverse marketing team.
• Experience: Julie has extensive experience in the automotive industry, having worked with some of the world's largest car manufacturers. Her expertise includes brand strategy and media management.1

Key Insights::

• Hutchinson advocates for a balanced approach to marketing that emphasizes brand development alongside digital performance.3
• She has been recognized for her innovative strategies and leadership within the automotive marketing space.4

Overall, Julie Hutchinson's role at Volvo Cars reflects her commitment to enhancing the brand's presence and ensuring its alignment with consumer expectations and market trends.