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Aleiza Alerta
Director, Marketing & Communications at Volvo Car Canada
Aleiza Alerta is the Director of Marketing and Communications at Volvo Car Canada.1 She plays a key role in shaping Volvo's marketing strategies and brand perception in the Canadian market.
Professional Background
Aleiza has experience in interactive marketing and online community engagement.2 Her expertise appears to be valued in the industry, as she is described as a visionary in these areas.
Role at Volvo Car Canada
In her position at Volvo, Aleiza is responsible for:
- Developing marketing campaigns
- Overseeing communications strategies
- Expanding brand perception to design-focused audiences
- Appealing to younger market segments
Recent Initiatives
Under Aleiza's leadership, Volvo Car Canada has been focusing on aesthetically-driven campaigns to broaden its appeal. Some notable projects include:
- Collaboration with Montreal fashion retailer Ssense to promote the fully electric Volvo EX30
- Participation in Toronto's Interior Design Show with the Volvo Recharge Lounge
- Emphasizing sustainability in product design and marketing
Professional Outlook
Aleiza joined the Volvo team relatively recently, expressing excitement about the company's future. She noted that the team is hard-working, passionate, and dedicated, and she views it as an exciting time to be part of Volvo Car Canada.3
