Julie Geller

Julie Geller is a seasoned Senior Content Writer and Marketing Consultant at Geller Strategic Inc., based in the Greater Toronto Area, Canada. With over 20 years of experience, she specializes in strategic leadership, particularly in creating innovative go-to-market (GTM) strategies for B2B SaaS and service-based companies. Her work has consistently led to increased sales revenue and growth within high-value accounts.1

Professional Background

• Current Role: As a Sales and Marketing Consultant at Geller Strategic since March 2010, she has developed comprehensive revenue growth strategies aligned with client goals and market opportunities. Notably, she achieved an average revenue increase of 30% for her clients and significantly boosted website traffic by 455% through effective digital marketing strategies.1

• Previous Experience:

  • Info-Tech Research Group: Principal Research Director since May 2022, where she advises B2B SaaS clients on revenue operations frameworks and market entry strategies.
  • BBDO Worldwide: Served as Director of Content and B2B Practice Lead, contributing to major client wins and establishing a content strategy practice.1
  • Cision Canada: Held multiple roles including VP of Marketing, where she implemented account-based marketing strategies that quadrupled average order value.1

Education

Julie holds a Bachelor of Arts from Carleton University and has pursued further education in multimedia and systems analysis at various institutions including Algonquin College and CDI College.1

Expertise

Her areas of expertise include:

• Strategic Planning
• Digital Transformation
• Demand Generation
• Account-Based Marketing
• Market Segmentation

Julie Geller's extensive background in marketing and strategic leadership positions her as a prominent figure in the field, with a proven track record of driving growth for her clients.