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Julie Chen
Senior Client Account Manager at Twitter
Professional Background
Julie Chen is an accomplished marketing professional with a robust background in digital media planning and account management. With extensive experience at some of the leading firms in the industry, Julie has honed her expertise in client relations, campaign execution, and strategic planning. She currently serves as a Senior Client Account Manager at Twitter, where she leads initiatives that leverage social media platforms for maximum impact. Julie's journey in the marketing world began at the University of California, Los Angeles, where she cultivated her knowledge in economics and accounting, shaping her analytical approach to media planning and client servicing.
Before her tenure at Twitter, Julie demonstrated her strategic acumen as a Senior Digital Planner at Maxus, where she developed and implemented innovative digital marketing strategies. Her previous role as a Senior Media Planner at Horizon Media further solidified her reputation as a client-focused marketer, working on high-profile campaigns and collaborating with cross-functional teams to achieve client objectives.
Julie began her illustrious career in the media and advertising industry as a Digital Media Planner at Ignited and an Assistant Media Planner at Team One, where she was instrumental in crafting tailored media strategies that catered to diverse clientele. Her early experiences as an Account Management Intern at RPA and as a Marketing Account Executive at UCLA Daily Bruin laid the foundation for her strong client management skills and understanding of the competitive landscape in advertising. Julie also gained valuable experience in sales as a Sales Representative for UCLA Athletics, showcasing her versatility and commitment to driving results.
Education and Achievements
Julie Chen graduated with a Bachelor of Arts degree in Economics, with a focus on Accounting, from the University of California, Los Angeles. This academic background provided her with a strong foundation in quantitative analysis and strategic thinking, skills that have been invaluable throughout her career. Her ability to synthesize data into actionable insights has been a hallmark of her work, allowing her to consistently deliver successful outcomes for her clients.
Having successfully navigated various roles in highly competitive environments, Julie has developed a wealth of knowledge in digital marketing, media planning, and account management. Her proactive approach and ability to adapt to the ever-changing marketing landscape have positioned her as a leader in her field. Julie's innovative thinking and results-driven mindset are complemented by her collaborative spirit, enabling her to foster productive partnerships with clients and colleagues alike.
Achievements
Throughout her career, Julie has made significant contributions to her teams and clients. As a Senior Client Account Manager at Twitter, she has successfully overseen numerous campaigns, driving engagement and enhancing brand visibility for her clients in various sectors. Her strategic vision has not only led to improved client satisfaction but has also established Twitter as a go-to platform for innovative marketing solutions.
In her previous roles, Julie has earned recognition for her ability to balance creativity with data-driven insights, ensuring that campaigns not only resonate with target audiences but also achieve measurable success. Known for her strong work ethic and leadership skills, Julie has inspired those around her to push boundaries and strive for excellence. Her multifaceted experiences across different agencies have made her a valuable asset to any team, and her dedication to ongoing professional development continues to fuel her growth in the marketing industry.