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Julianne Bowman
Establishing User Research at SEDNA Systems
Professional Background
Julianne Bowman is a distinguished expert in user experience design and research, with an extensive career spanning over two decades in the technology and digital sectors. Currently, she holds the position of Lead Researcher at SEDNA Systems, where she plays a crucial role in advancing research methodologies and enhancing product development through user-centered design principles. At SEDNA, Julianne's work not only improves user experience but also drives innovation within the fintech landscape.
Before her tenure at SEDNA Systems, Julianne was the Director at Perceptionist Digital Ltd, where she directed strategic projects aimed at enhancing client engagement through effective digital solutions. Her leadership at Perceptionist was characterized by her ability to bridge the gap between technical functionality and user-friendliness, elevating users’ interactions with digital platforms.
Julianne’s career also includes a significant position as Principal Consultant at PA Consulting Group, where she provided expert advisory services on user experience and design strategy. This role allowed her to collaborate with high-profile clients across various industries to implement best practices in user experience, ensuring that their products were not only functional but also aesthetically pleasing and easy to use.
Furthermore, her entrepreneurial spirit was displayed during her time as an Independent Consultant at Marks Bowman, where she advised clients on experience design, research methodologies, and strategic planning. Her diverse experiences have equipped her with a holistic understanding of design that significantly impacts both business success and user satisfaction.
Earlier in her career, Julianne served as Head of Design and Usability at Everything Everywhere Ltd., where she spearheaded initiatives that improved the usability of telecom products and services. Her role as Usability Manager at Wanadoo further honed her skills in user interface design and usability testing, making her a sought-after expert in the field.
Julianne began her career as a User Experience Consultant at Ogilvy Interactive/Noho Digital, where she immersed herself in digital marketing and user engagement strategies. Her foundational experiences as an Information Designer and Information Architect at The Brilliant Agency laid the groundwork for her understanding of how users interact with information.
Additionally, she contributed to the written word as a Technical Writer/Editor at Equifax and as an Editor at Planet Three Publishing, showcasing her versatility in communication and her ability to convey complex information clearly for diverse audiences.
Education and Achievements
Julianne's educational background is marked by rigorous training and specialization. She studied at McMaster University, where she gained foundational knowledge in design and its application in real-world scenarios. She also pursued specialized education in Design at the Design Management Institute, where she learned the intricacies of design management, further enriching her expertise in the field.
Achievements
Julianne’s contributions to the field are numerous and noteworthy. Her innovative approach to user experience design has not only led to several successful product launches but also earned her recognition within the industry. Her research and methodologies are frequently sought after by organizations aiming to enhance user engagement and satisfaction across their platforms. Julianne’s commitment to improving how users interact with technology continues to set her apart in the competitive landscape of design and user experience.