Prakriti Parijat

Prakriti Parijat is the Director of Research for Shopper & Fulfillment Technology at Instacart. In her role, she leads a team focused on advocating for and building innovative solutions in grocery technology. Her professional background includes significant experience in user and market research, which is crucial for developing customer-centric products and strategies within the tech-driven grocery sector.

Education and Professional Background

• Education: Prakriti holds a degree from Virginia Tech, where she likely gained foundational knowledge that supports her current expertise in research and technology.
• Experience at Instacart: She has been instrumental in shaping research initiatives that prioritize customer advocacy and enhance the shopping experience on the platform. Her leadership emphasizes collaboration and innovation within her team.

Contributions and Initiatives

Prakriti actively engages with the research community, participating in discussions and summits to promote best practices in user experience and market research. She has expressed pride in her team's achievements and is committed to advancing the future of grocery technology through strategic research efforts.

Her LinkedIn profile reflects her active involvement in various professional activities, including hiring initiatives and public speaking engagements at industry events, showcasing her leadership within the field of grocery tech research.