Juliana Pereira da Silva

Juliana Pereira da Silva is a seasoned professional with over 10 years of experience in retail, specializing in Digital Transformation, New Business, Strategic Planning, Trade Marketing, Communication, and Marketing. She has spearheaded innovative projects focused on introducing Digital Services across physical and online channels, from conceptualization to sales management, encompassing branding and commercial aspects.

Juliana is credited with instilling a new mindset in digital solutions sales, transforming point-of-sale locations into consumer solution centers. She excels in executing innovation initiatives to identify opportunities in digital products and services. Her expertise extends to strategic planning for new product categories in both physical and digital realms, collaborating with Operation and Sales departments on multidisciplinary projects.

Furthermore, Juliana has extensive experience in developing and overseeing cooperative multichannel campaigns, emphasizing sell-in strategies. Her work involves comprehensive planning of product-mix, communication, publicity, and conversion strategies in digital campaigns, along with commercial pricing strategies.