Judee Karson

Judee Karson is a seasoned professional in the field of brand and creative strategy. She currently serves as the Chief Creative Officer at TSG Consumer Partners, a position she has held since 2022.35 In this role, she spearheads brand and creative strategy across TSG's portfolio, partnering with companies to craft impactful brand experiences through dynamic interactive sites and digital content.1

Professional Background

Judee has a diverse and impressive background in the creative industry:

• She honed her digital skills at Digitas NYC, working with notable clients such as The New York Times, Samsung, and Delta.1
• She played a pivotal role in establishing Madewell's first commerce site and helped establish the brand identity at J.Crew.1
• At AKQA, she expanded both content and commerce for Target Style & Beauty.1
• At Sephora, she led a team of over 20 creatives in developing customer-centric campaigns across all digital touchpoints, both online and in-store.1

Education and Expertise

Judee studied Graphic Design at Rhode Island School of Design and Advertising at Art Center College of Design.1 Her expertise lies in meticulously tailoring brand strategy and content development to each brand's unique differentiators, ensuring a customer-first approach that resonates deeply.1

Current Role and Responsibilities

As Chief Creative Officer at TSG Consumer Partners, Judee:

• Leads creative strategy at TSG Digital.4
• Partners closely with companies on brand development through dynamic interactive sites and digital content.4
• Focuses on threading TSG's investment thesis through creative brand development.2
• Excels at crafting compelling content strategies, defining brand tone, and creating visually appealing designs.

Judee's approach to brand building reflects her belief that it is "a reflection of consumerism shaping itself against the evolution of culture".1 She particularly enjoys getting to know brands and finding ways to further expand their storytelling in the digital landscape.1