Juanjo Saavedra

Juanjo Martinez Saavedra is the Director of Communication (Director de Comunicación) at Hyundai España, S.A., a position he has held since January 2007.4 With over 20 years of experience in the automotive industry, Martinez Saavedra has established himself as a seasoned professional in this dynamic sector.2

Prior to his current role at Hyundai, Martinez Saavedra worked as the Head of Press and Events (Jefe de prensa y eventos) at Lexus España from January 2005.4 This background has contributed to his extensive knowledge of the automotive industry and communication strategies.

Martinez Saavedra's approach to communication at Hyundai emphasizes social responsibility and credibility. He believes in clear, honest, and responsible communication, especially in an era of information overload that can confuse consumers.1 Under his leadership, Hyundai's communication strategy has evolved to meet societal demands, focusing on innovation and finding new ways to connect with customers.1

In his role, Martinez Saavedra has been instrumental in communicating Hyundai's commitment to sustainability and technological advancements. He highlights the company's significant investments in research and development to reduce harmful emissions and promote environmental responsibility.1

Martinez Saavedra is 43 years old and holds a degree in Business Sciences, which complements his practical experience in the automotive sector.5 His LinkedIn profile, under the username juanjo-martinez-saavedra-a8490931, reflects his professional journey and current position at Hyundai España, S.A..23