Juan Garcia-Escudero

Juan Garcia-Escudero is a prominent figure in the advertising industry, known for his creative leadership and numerous accolades. He served as the Chief Creative Officer (CCO) of TBWA\ España from March 2020 to March 2024.3

Garcia-Escudero began his professional career as a designer at Lowe Lintas Madrid before moving on to work at agencies like Contrapunto and JWT.16 In October 2011, he joined Leo Burnett as General Creative Director, where he worked for eight years before moving to TBWA\ España.15

Throughout his career, Garcia-Escudero has been recognized as one of Spain's most awarded creatives. His work has garnered numerous accolades at national and international festivals, including:

• 1 Grand Prix at Cannes Lions
• 4 Grand Prizes at El Ojo de Iberoamérica
• Grand Prizes at CdeC, EFI, and Inspirational IAB1

In 2015, his campaign "Justino" for the Spanish Christmas Lottery was recognized as the most awarded advertisement in the world and the most awarded integrated campaign that year.1

Garcia-Escudero has also received personal recognition for his creative prowess:

• Listed among the 100 most creative people in business by Forbes magazine
• Named Best Creative Director in Spain twice
• Ranked third Best Creative Director in Latin America in 20191

His work for Licores Ruavieja was acknowledged by Google as the most viewed and shared Spanish campaign in history.1

As of March 2024, Juan Garcia-Escudero has left his position at TBWA\ España, with Paulo Areas taking over as the new Chief Creative Officer.24 Garcia-Escudero has not yet announced his next professional move.2