JP Lyttinen is an experienced entrepreneur who has spent over 20 years in the sales and marketing industry. With a customer-centric approach, Lyttinen has a passion for building and growing high-performing teams and businesses. He has studied at Luleå University of Technology and Clarkson University, obtaining a Bachelor's and Master's degree. Lyttinen's professional experience includes Sales & Marketing Manager at Fondia Sverige, Commercial Sales Director EMEA at Tobii Pro, CEO at Viddget, CEO at Zone Systems AB, Head of Sales at Canon Svenska AB. He has also served as a Board Member at OMAR Holding, Vendemore, and Head of Sales, Co-Owner at Vendemore and Viewserve AB.