Christopher Strandell

Christopher Strandell is a dedicated professional passionate about the evolving landscape of B2B Sales and Marketing, advocating for a collaborative approach between Marketing and Sales to enhance visibility and engagement with top accounts.

With a background in English and Business studies from Ef Executive Language Institute, Christopher has held key roles in various organizations, including Senior Solution Manager for Marketing & Account-Based Marketing at Bisnode, Sales Manager for Account-Based Marketing, and Key Account Manager at Vendemore, and Sales roles at Vendemore and Canon Svenska AB.

He emphasizes the importance of breaking down silos between Sales and Marketing, leveraging Account-Based Marketing strategies to drive business growth, win more deals, shorten sales cycles, increase order values, and expand existing accounts, highlighting the effectiveness of Account-Based Marketing in strengthening collaborations between Sales and Marketing teams.