Joyce West

Joyce West, also known as Joyce Guan West, is a prominent business executive and career coach, recognized for her expertise in helping individuals, particularly Asian-American women, advance their careers. She is the founder of Coaching With Empathy, a coaching service that focuses on empowering clients to reach leadership positions, including the C-suite.

Career Background

Joyce has an extensive entrepreneurial background, having launched six companies and successfully sold one for several million dollars. Her experience spans various roles, including being a General Manager and Chief Revenue Officer. She has been rated among the top coaches in San Francisco and is known for her ability to connect with ambitious leaders and diverse professionals.15

Coaching Philosophy

Joyce emphasizes a balanced approach to personal branding, integrating both emotional intelligence (EQ) and intellectual intelligence (IQ). She employs design thinking techniques in her coaching, encouraging clients to view their personal and professional lives creatively and iteratively. Her services include career strategy advice, interview preparation, salary negotiation coaching, and mindset development.24

Notable Contributions

Joyce has shared her insights through various platforms, including podcasts where she discusses career advancement strategies and the unique challenges faced by Asian-Americans in leadership roles. Her work aims to dismantle barriers and provide actionable advice for those looking to enhance their professional trajectories.13

Overall, Joyce West's commitment to fostering growth in her clients makes her a significant figure in the coaching industry.