Joyce West

Joyce West is a seasoned General Manager, operating executive, and Chief Revenue Officer with a track record of success in founding and selling companies, particularly in the office snack distribution industry.

With a diverse background in leadership roles, Joyce West excels in change management, turnarounds, and strategic problem-solving to drive growth and operational excellence.

Specializing in creating demand and driving sales, Joyce brings a wealth of experience in business development, managing operations, and enhancing fulfillment processes.

As a Chief Revenue Officer, Joyce is adept at devising sales strategies, managing finances, optimizing pricing structures, and maximizing revenue streams.

Passionate about career coaching and empowering leaders, Joyce West offers coaching services in executive, leadership, business, and sales coaching, with a focus on supporting ambitious leaders, Asian American professionals, individuals from diverse backgrounds, and women.

As a serial entrepreneur, Joyce's entrepreneurial journey began in college, leading to a successful career marked by leadership roles in various organizations before transitioning to the coaching domain.

Joyce West holds a B.A. in Technology & Entrepreneurship, Business from the University of California, Berkeley, underpinning her strong foundation in business and entrepreneurship.

Currently serving as a Business, Executive, and Career Coach at Coaching With Empathy, Joyce West leverages her extensive experience to guide clients towards executive presence and leadership roles.

Her previous roles include Interim VP of Sales, Career Coach, VP of Sales & Growth, Director of Sales, CEO, Account Executive, and Founder & VP of Sales at a range of companies, showcasing her dynamic career spanning across different industries.

Joyce West's dedication to breaking barriers for Asian American professionals and promoting diversity in leadership roles underscores her mission to empower individuals in achieving executive management positions.