Joyce Sullivan

Creating Environments for Talented People to Thrive | Business & Executive Coaching | Career Reinvention | Professional Branding

Joyce Sullivan is the Founder and CEO of SocMediaFin, Inc., a boutique firm specializing in executive coaching, strategic planning, and social media strategy for senior executives across various industries. Established in 2011, SocMediaFin has developed a reputation for helping industry leaders navigate the complexities of social media while aligning their strategies with organizational goals.1 2

Background and Career

Before founding SocMediaFin, Sullivan had a robust career in the financial services sector, working for prominent firms such as Citi, Credit Suisse, JPMorgan Chase, and Wells Fargo. She held various roles, including project management and operations leadership, which equipped her with significant expertise in human capital management and strategic operations.2 3 Notably, she served as Senior Vice President and COO Operations Director at Lee Hecht Harrison from 2019 to 2021, overseeing multiple offices and ensuring quality service delivery.2

Expertise and Contributions

Sullivan is recognized as a pioneer in social media strategy, particularly within regulated industries. She has been a keynote speaker at several high-profile conferences, including SXSW and SocialMediaWeek, where she shares insights on the intersection of social media and business strategy.2 3 Her work includes developing talent through executive coaching and offering guidance on professional branding, which has made her a sought-after consultant for senior executives who are adapting to digital landscapes.1 2

Publications and Recognition

Joyce Sullivan's expertise has been featured in various publications, including contributions to books on networking and career development. She emphasizes the importance of adapting communication styles to meet the preferences of diverse audiences, which is crucial for effective networking in today's digital age.3 Her approach combines traditional networking with modern social media practices to enhance professional relationships.

In summary, Joyce Sullivan is a prominent figure in executive coaching and social media strategy, leveraging her extensive background in finance to guide leaders in navigating the evolving digital landscape.