Josiah Lau

Josiah Lau is a forward-thinking marketer who values professional growth. He embarked on a 6-month learning journey outside the realm of Marketing, akin to a self-taught Master's degree, culminating in successful project executions like Hot Pot Club. As the first Product Marketing Manager at Vygo, Josiah shapes the company's product marketing function, supporting its global expansion and scale-up phase.

With a diverse portfolio including Youfoodz, Ladbrokes, and Tammy Fit, Josiah managed marketing budgets ranging from $1k to $5M, consistently achieving exceptional acquisition results. He prioritizes revenue, payback period, CLTV, and profitability alongside indicators like CAC and ROAS for a comprehensive view of marketing effectiveness.

Josiah advocates for a holistic approach to Growth and Product Marketing, emphasizing the value of audience insights, product marketing, and community building. He pushes for the inclusion of product, user research, pricing, and operations knowledge in marketers' skill sets to reduce reliance on paid media and foster cost-effective growth strategies.

Active on various social platforms like Instagram, Twitter, and Clubhouse, Josiah shares insights through Substack and invites portfolio inquiries via direct message. With a rich employment history spanning roles from Co-Founder at Hot Pot Club to Product Marketing Manager at Vygo, Josiah brings a wealth of experience across marketing, growth, and consulting in diverse industries.

Josiah's journey is marked by a relentless pursuit of knowledge, innovation, and hands-on experience, evident in his diverse roles from Growth Marketer to Performance Media Specialist. An exceptional communicator with a flair for strategic thinking, Josiah Lau continues to push boundaries in the marketing landscape, advocating for a more holistic and customer-centric approach.