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Joseph LaSala
VP Marketing at Analytic Partners
Joseph LaSala is a high-achieving B2B marketer with over 20 years of experience in marketing.
He has worked in both large public companies and fast-growing start-ups, demonstrating expertise in developing marketing organizations and growing capabilities.
With a track record of consistently increasing revenue and surpassing targets, Joseph offers a full range of marketing experience in product marketing, social marketing, direct and digital marketing, account-based marketing, event planning, public relations, analyst relations, demand generation, growth strategies, branding, communications, automation, email marketing, and advertising.
His specialties include B2B SaaS, adtech, martech, consulting, and marketing to large enterprise brands.
Joseph LaSala holds a BA from Hobart and William Smith Colleges and an MBA from Baruch College.
He serves as an Advisory Board Member for the Customer Experience Program at Ithaca College.
Previously, he held key marketing positions such as Vice President of Marketing at Analytic Partners, VP Marketing at IgnitionOne, Marketing Director at IgnitionOne, Director of Corporate Marketing at Oberon Media / I-Play, Senior Manager of Corporate Communications and Product Marketing at Oberon Media / I-Play, Marketing Communications Manager at McGraw-Hill Companies, and Marketing Manager at Align Communications.
