Joseph Vito DeLuca

Joseph Vito DeLuca, often referred to as Joe, is the founder of Niche Media, where he integrates his extensive experience in media and marketing to help brands effectively engage with niche audiences. With over 13 years of experience in the tech and travel sectors, he combines a background in journalism with strategic marketing expertise. DeLuca has previously held roles as a credentialed reporter and Chief Marketing Officer (CMO), contributing to his well-rounded understanding of content creation and distribution in the B2B landscape.

Professional Background

• Founder of Niche Media: DeLuca established Niche Media to fill content voids for businesses, enabling them to become media companies tailored to their specific audiences. His approach emphasizes the importance of capturing attention in today's information-rich environment.12
• Global Communications Leader: He has also served in global communications roles, such as at Yieldr, showcasing his versatility and leadership in various marketing capacities.3

Mission and Philosophy

DeLuca is passionate about improving how content is developed and distributed, aiming to ensure that relevant information reaches the right people. He believes that B2B companies can leverage their unique positions to become influential media entities within their niches.14

Current Location

He currently resides in Amsterdam, Netherlands, which reflects his international perspective on media and marketing.3

For further insights into his work and philosophy, you can find him on LinkedIn under the username josephvitodeluca.